Sit Means Sit Dog Training Reviews 2022 Worth Paying?

If you’ve been searching the internet for the best dog training programs, you have probably come across Sit Means Sit. So, should you buy into it, and is the program really worth your bucks? 

Amongst the hundreds of reviews I scoured through, one embellishing the shock collar method as the “only effective method to train your dog” caught my eye. But is that true?

An unruly dog may cause many mishaps, from injuring people to property destruction. But how you stem out these behaviors determines the safety of your dog. And it also affects the level of trust they will hold towards individuals.

*Read on for my honest, deeply-researched review of Sit Means Sit Dog Training and what program I recommend instead.

Here are the 3 key points from this article:

  1. Sit Means Sit was founded in 1998 by Fred Hassen and claims to show spontaneous results in a dog’s focusing abilities.
  2. The company offers multiple training programs to suit different dogs depending on the training goals required and dog type, including day training, group classes, private lessons, and puppy classes. 
  3. Sit Means Sit dog training prices are typically very high, often costing around $1,000 for a year of training, and the company mainly focuses on using the shock collar irrespective of the issue at hand, which might not suit all dogs.

TLDR: Sit Means Sit dog training is expensive, uses shock collars, and may not be the best option for your dog. Brain Training for Dogs is a cheaper, more effective alternative.

Who Owns Sit Means Sit?

Fred Hassen

Fred Hassen founded the Sit Means Sit Dog training program in 1998. According to him, this program shows spontaneous outcomes in a dog’s focusing abilities.

In the over 20 years since beginning his venture, he has trained and continues to train many dogs.

He seeks to educate more individuals on dog training by chairing seminars and opening numerous training outlets.

With over 36,000 subscribers and +1,000 videos on his YouTube Channel, Hassen cements his position as one of the most popular dog trainers in the USA. He also started an educational group on Facebook that shows his training methods in practice.

He boasts several titles in dog competitions, including the second position in world champions at Dock Dogs.

Also Read: Koehler method of dog training made simple

How Does Sit Means Sit Dog Training Work?

training dogs in sit means sit class

Sit comes with multiple training programs to suit different dogs depending on the training goals required and dog type.

The programs include:

  • Day Training
  • Group Classes
  • Frequent Fido
  • Tune-Ups
  • Private Lessons
  • Puppy Classes

Let’s get more insight into the programs, shall we? 

Day Training and Group Classes

If you feel insecure leaving your dog at the training center for several days or even a night, this program is a suitable choice.

The beauty of day training is that you get to examine your dog daily. So, you won’t be asking yourself questions like, “Is the training safe for my dog?”

Moreover, it sits well with a busy schedule as you can pick your dog up after your day’s activities. Besides, you get to watch videos on how the training sessions went during the day.

Besides the trainer-only dog coaching sessions, you can also enroll in group training. Group classes are a great way to have a one-on-one session to polish your handling methods as your dog improves their skills.

However, I would have loved it if there was more than one weekly group session per dog.

Frequent Fido

This program is an add-on to the day training method and commences once your dog completes the former program. 

In Frequent Fido, you can go for full-day training sessions once each month after the regular daily training sessions elapse. These monthly visits allow your dog to remind themselves of the various training activities they participated in during the daily training.

The Frequent Fido Program is an excellent choice for you if you want to ensure your dog perfects their memory of the numerous commands. The program is also flexible, so you can sign up as you start your dog on training or while the training sessions progress.


The Tune-Ups program is a considerable solution if your dog starts behaving in a way you don’t like after training. This program aims to root out new behaviors in your dog or previous behaviors that your dog may be showing again.

During the Tune-Ups Program, the trainers at training class work with your dog for three days. These sessions work similarly to the daily training sessions. So, you will be dropping your dog or training in the morning, then picking them after your working hours.

You can access the Tune-up sessions if you were a previous customer of Sit Means Sit or if your dog is receiving training in one of their other programs.

Private Lessons

For this program, you have one-on-one sessions with your trainer and dog. This means that you can experience firsthand how the training sessions occur and ensure your dog isn’t being taken through anything you would disapprove of.

Sometimes, dogs might respond to commands when executed by the person who trained them and in the training environments. So, with private lessons, you can avoid instances in which your dog may fail to act as trained because of the difference in the environment and the person giving the command.

You can participate in helping your dog to hone their skills at your place, the training center, or other location. This flexibility makes the Private Lessons suitable for more individuals.

Puppy Classes

Age-friendly training might be the best program for your little furry friends. In this case, the Sit Means Sit’s puppy classes are the ideal program.

The puppy lessons fall into two groups for a more age-specific training approach. The first group is for eight to 16-week puppies, while the second one encompasses four to six months old pups.

In the programs, puppies undergo maker, behavior, and basic command training. There is also an off-leash session where the puppies can play and interact with each other.

Up to two people can attend a class together with their puppy, which is a reasonable number. The costs, however, are slightly high at $195 for the smaller pups and $120 for group two.

Employee Training

To have a franchise with Sit Means Sit, you have to attend their training sessions chaired by the founders and lasting three weeks. The course takes place in Las Vegas and goes for $17,500 minus food, traveling, and other expenses.

After the training, one must show an adept ability to run the business and the training sessions.

Their trainer schooling sessions can be quite a pain in the neck from various sources. Unfortunately, not everyone manages to get a franchise with them.

Starting your franchise is not easy as well, as you need about $1,500 for training equipment, a net worth of $50,000 or more, and $20,000 worth of liquid assets.

What Collar Does Sit Means Sit Use?

sit means sit collar

If you are looking for a versatile way of training, then this class might not be the best option for you. Almost, if not all, of their training sessions incorporate their Sit Means Sit Collar.

When the trainer requires the dog to sit, they use the shock treatment. When it’s time to instruct your dog to sleep, the shock treatment does the job. Whether you have a puppy, an old dog, an excited dog, a sad dog, a biddable dog, a ferocious dog, or a gentle dog, the training is the same: shock collars!

The singular focus on e-collars is a weakness, even if used properly. While it may work on some resilient dogs, it might end up ruining some perfectly trainable dogs.

The Sit Means Sit Collar supposedly is better than competitor e-collars because of several aspects like their lanyard positioning to ease the handling. But the reason I say supposedly is that the collar might not be the bed of roses the company paints it to be.

How to Use Sit Means Sit Collar

According to them, their collar is wholly safe for both your dogs and yourself. The collar employs technology that’s similar to electronic muscle stimulator units to control its output.

The collar has adjustable levels starting from one. So, for example, if you set the collar to the lowest level, they might not be able to feel its pulsing. The other options are the low continuous, the medium continuous, and the high continuous settings.

Depending on your dog’s temperament and the number of distractions around, you can adjust the collar to a level that can elicit a response from your pet.

The collar also has a multi-dog feature that allows you to control up to three dogs simultaneously. For multi-dog training, push the button on your collar until the green light goes out, then press the button on your remote you want it to correspond with.

Sit Means Sit Dog Training Prices

Sit offers interested dog owners a free consultation session where they study your dog’s behavior to determine the training needed.

You will get a quote on your dog’s training based on:

  • Your location
  • Your dog’s age
  • Your training goals
  • Dog’s temperament
  • Previous training

That said, you will typically spend at least $1000 for a year of training. If you consider other training programs available, this price is humongous and may not offer value for your money.

You will spend $195 to train a two to four-month old puppy, while training for a 16 to 22-week puppy goes for $205. So even though the fee is one-time, spending roughly $200 for a maximum of two months of training is still pretty pricey.

Sit Means Sit Dog Training Testimonials (Mostly Complaints)

After looking at many reviews, I noticed that most of them are on the Sit Means Sit website in the different franchises.

The company receives many rave reviews on their websites but a relatively less welcoming community on other websites like Reddit and Indeed. Don’t get me wrong. They do get some positive feedback across discussion websites, just not as many as their official sites.

According to one, their trainer qualifications are more capital-based than merit-based.

sit means sit complaint

To some extent, that statement holds as a few cases of improper handling are noticeable as you read more reviews. For example, one reviewer notes how a Sit Means Sit Trainer derived pleasure from dog mistreatment.

Sit means sit testimonial 1

Like several others who distrust the process, another person voices their distaste for the collar-limited training method procedure..

Also read: Don Sullivan’s Dog Training System Reviews

Sit Means Sit Dog Training Pros and Cons

  • You can tailor the training session to suit your schedule
  • Their Collar has an adjustable pressure level to suit different dogs
  • The e-collar treatment often results in the desired behavior
  • Workers get paid breaks, good healthcare, and there are generally satisfying employee relationships
  • The company mainly focuses on using the shock collar irrespective of the issue at hand. This approach might not suit all dogs
  • Some trainers don’t have the required skills to train the dog properly without injuring them
  • The Sit Means Sit Collar, while marketed as harmless, might result in dog injuries and an impaired relationship with your pet
  • The training hours can be lengthy, sometimes forcing trainers to wake up at night to handle dogs
  • Dog training prices are somewhat high

Best & Cheaper Sit Means Sit Dog Training Alternative

While Sit Means Sit Dog Training may get the job done, it ruffles quite a lot of feathers for my liking. Thankfully I came across the Brain Training for Dogs online course that addresses some of these issues.

Included in the Brain Training for Dogs Program are:

  • The program’s manual
  • Behavior training for dogs ebook
  • 21 detailed videos walking you through all the drills
  • Case studies that unravel the author’s encounters with her dogs may help you solve your dogs’ issues.
  • Lifelong access across your devices
  • Sixty-day refund guarantee if unsatisfied with the program

Sit Means Sit vs. Brain Training or Dogs

Brain Training for Dogs featured image

The first advantage Brain Training for Dogs holds over Sit Means Sit is the cost of accessing the program. With only $47, you get the Brain Training for Dogs program that you can use whenever you want.

That also means that you can use the Brain Training guidelines at no additional expenses if your dog forgets a particular aspect. On the other hand, Sit Means Sit programs are much more expensive. You will spend around $1000 for their services and $50 daily for Tune-up sessions.

Brain Training for Dogs willingly evokes a response from your pet and not out of fear or stress. On the other hand, Sit uses the shock collars that tempers with this will and might result in physical harm to your dog.

Sit Means Sit may suit you if you have a very tight schedule and only get a few moments with your dog during after-work hours. However, Brain Training for Dogs offers an excellent opportunity to interact more intimately and securely with your pet at a meager cost.

Frequently Asked Questions

How much do Sit Means Sit trainers make?

If you are considering becoming a dog trainer at Sit class, expect to earn somewhere around $14.57 per hour. Sales managers receive some of the highest salaries at $45 – $49 per hour. On the other hand, some employees like kennel technicians might earn as little as $9 per hour at the lower end of the spectrum.

Does Sit Means Sit have payment plans?

Sit Means Sit has various payment plans to suit different provisions. Packages fall into Trumbull and Mahoning.

The most affordable packages are the Gold packages that last for three months. Platinum packages offer a better value for money, going for a tad more than Gold packages but adding one month on top.

Ultimate packages are the priciest and last four months like Platinum packages.

Board & Trains have no payment plans.

How many Sit Means Sit locations are there?

Sit Mean Sit has 147 locations as of press time. The company had branches distributed across the USA and Canada.

If you’d wish to find a Sit Means Sit location near you, you can use their trainer locator. By filling in your zip code, you can get several close-by locations marked out on Google maps.

Is Sit Means Sit cruel or humane?

The majority of Sit Means Sit staff try to maintain ethical work standards, ensuring you and your dog are safe and satisfied. However, some instances of trainers go a little overboard, like constantly shocking the dog until it yelps.

Even long-time trainers might sometimes act cruelly towards pets, as evidenced by Manfield’s Oreo tale.

Does Sit Means Sit use e collars?

Sit Means Sit does use e collars as part of their dog training program. This is because they believe that it is the most effective way to train a dog.


The numerous positive reviews on the Sit Means Sit Website had me excited to try out their program. But, unfortunately, it is a little disappointing that for about $1,000, you will treat your dogs to only shock collars without considering the implications.

The Brain Training for Dogs online course seems like an excellent alternative to Sit Means Sit as you only need to spend $47. Moreover, you’ll have less worry about making your dogs uncomfortable or potentially injuring them.


Our #1 Recommendation
Brain Training For Dogs​
  • Probably the best online course to train dogs.
  • Positive reinforcement training
  • 60 Day Money Back Guarantee
  • Said to be 100% safe
  • Suitable Program for any dog breed
  • Get the BEST PRICE until the end of July
Rated 2 out of 5
2 out of 5 stars (based on 3 reviews)
Very good33%

Absolute disappointment

Rated 1 out of 5
July 5, 2022

his is to the point. Absolutely accurate. Exactly same disappointment that I had with the training for my best friend Bond!


I won't recommend this Thing

Rated 1 out of 5
July 5, 2022

At first though that SIT uses science based techniques to train dogs, but extremely surprised to see that this is the case, Thanks for spreading the word M8.



Rated 4 out of 5
July 5, 2022

sdcsdc sdvsdv sdvsdv